Featured Products

A person holding a colorful beach towel with a fierce blue wave man and the text 'Santa Cruz' on the beach on the bottom of the surfboard, with the ocean and sky in the background.

Limited Edition!

SCSTZ - Limited Edition Beach Towel

$32

Men’s Checkerboard Rippers T-Shirt

$32

A woman wearing a black Santa Cruz Surf Teez hoodie with a pastel sunset and ocean wave graphic on the back, featuring pink sun rays, turquoise water, and the text “Santa Cruz, CA.”

Women’s Sunrise Fleece Zip Hoodie

$64

Pleasure Point Mesh Trucker Hat

$26

Close-up view of a brown SCSTZ hoodie showing the drawstrings, hood stitching, and soft premium fabric texture.

The ultimate blend of style, quality and comfort.

SCSTZ uniquely blends quality and comfort to meet the demands of an adventurous yet relaxed coastal lifestyle. Our apparel ensures you stay stylish and comfortable whether you surf, skate, fish, bike, hike, or simply enjoy spending the day in town or on the beach. Our teez and hoodies are the preferred Santa Cruz local favorite.

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Back view of a black Santa Cruz men’s hoodie featuring a vibrant blue wave-faced graphic design, displayed over a colorful surf-inspired background with a pink label reading “Men’s Hoodies.”

Back view of a woman wearing a maroon Surf City Santa Cruz T-shirt with a retro surf graphic, shown against a colorful wavy background with a blue label reading “Women’s T-Shirts.”

Back view of a woman wearing an off-white hoodie with a “Living Easy” Santa Cruz surf graphic featuring a surfer and palm tree, shown against a tan wavy background with a gold label reading “Women’s Hoodies.”